COMPASS Media System™

Affordable Scheduling, Traffic,
and Reconciliation for Ad Agencies
and Media Buyers

Streamline your media scheduling with COMPASS™,
Windows media planning software for ad agencies

Try COMPASS Today

Full version, nothing held back. No obligation.

Created by a Team of Advertising and Broadcast Professionals

COMPASS was developed to help advertising agencies and their clients.
Using COMPASS, media campaigns and schedules are created faster,
with clear schedule and traffic instructions media find easy to understand.
Easily issue revisions to existing instructions, emailing to each media directly within COMPASS.
At the end of each month, electronically reconcile what was ordered with what was aired.
Work smarter, faster, and more efficiently with COMPASS.

Create, revise and reconcile your ad schedules in minutes — not hours.

COMPASS Media Buying Software
Full version, nothing held back. No obligation.
Campaigns

Campaign-Oriented Solution

Campaigns are the heart of COMPASS.
Each client added to COMPASS can have unlimited campaigns.
Each campaign can have unlimited media.
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Create campaigns from one week to 53 weeks in length.
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Each campaign may be modified at any time, adding new media as needed, whenever needed.
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Copy a campaign from one year to the next, or from one client to another. Easily re-use your previous work to save time and money.
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Supports both "standard" campaigns and "trigger" campaigns where the campaign is activated by an event (weather, market conditions, etc.)
Schedules

Schedule Creation

Unlimited media. Unlimited schedules

Schedules start as proposals. Add as many proposals as you want.
Convert the approved proposal to an order, then issue to media.
COMPASS allows agencies to build media schedules across radio, TV, cable, and digital placements with precision and flexibility. Create new campaigns or revise existing ones within seconds, keeping your entire buying workflow organized in one place. Agencies rely on COMPASS to eliminate duplicate work, reduce spreadsheet errors, and maintain complete historical campaign records.
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Create schedules from one week to 53 weeks in length.
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Revise or cancel a schedule at any time, issuing clear broadcast instructions to media.
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Flexible schedule design includes provisions for "bonus" and "no charge" ads with full accounting totals on screen and on the printed order.
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Instantly switch from one media schedule to another on the same campaign.
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Start or end an individual schedule at any point in the campaign.
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Selectively copy all or a part of one week's schedule to other weeks in the campaign. Copy one media's schedule to other media in the campaign.
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Built-in quality checks help you avoid costly errors, providing a more efficient work flow.
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Include additional detailed instructions to media to avoid confusion or scheduling errors.
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Optionally include a detailed broadcast calendar showing your client which weeks he is on the air.
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Get context-sensitive help on any aspect of COMPASS with a single key press.

Automate Schedule Creation

Broadcast media management.
Full version, nothing held back. No obligation.
Traffic

Traffic Instructions

Create detailed, clear traffic instructions for each media on the schedule.

Copy/edit traffic from one media to others on the campaign.
Issue traffic revisions or cancelations in minutes.
Produce accurate traffic instructions for every station or platform with just a few clicks. Avoid miscommunication between buyers and stations and ensure every rotation, flight, and placement is clearly defined.
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Create traffic instructions from simple to complex rotations.
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Specify each traffic element by title, ID number, and live tag (if needed).
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Indicate rotation of each ad by percentage, or have COMPASS generate equal rotation with a mouse click.
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COMPASS tracks any revisions, with revision history for each media available instantly for review.
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Group traffic by start date, optionally allowing all traffic over the course of the schedule to be issued at once.
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Specify "special handling", such as "first in break", "last in break", or "bookends".
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Built-in quality checks help you avoid costly errors, providing a more efficient work flow.
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Include detailed written instructions to media to avoid confusion or scheduling errors.
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Specify to media the delivery method for traffic: as an attachment, copy to be produced, etc.
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Optionally get notifications on schedules with unissued traffic, and traffic that is about to expire that needs to be updated.

Media Buying Software for Small Budgets

COMPASS Media Buying Software
Full version, nothing held back. No obligation.
Reconcile

Schedule Reconciliaton

Avoid costly airtime errors with built-in reconciliation checks.

COMPASS analyzes media electronic invoices to detect schedule errors.
Clients can recover thousands of dollars from errors that otherwise go undetected.
COMPASS includes built-in reconciliation reporting that highlights schedule discrepancies, missed ads, and invoice inaccuracies. This feature alone can save agencies and their clients thousands of dollars per year by identifying under-delivery or billing errors before payment.
Generate detailed reports for clients, accounting departments, internal teams, and stations. COMPASS provides comprehensive insights into campaign status, spend tracking, discrepancies, and more.
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Reconcile each media schedule in seconds, not hours or days.
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COMPASS detects ads aired in the wrong daypart and/or if the wrong copy was broadcast.
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View each ad in the schedule based on the time it was supposed to air vs. when it actually aired.
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The COMPASS Daypart Grid visually flags any ads that aired incorrectly.
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Currently, electronic invoices from Radio Invoices and TV Invoices are supported, with more to come.
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COMPASS tracks missed ads across months as well, providing an "over/under" report for the length of the campaign by individual media.
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Manually reconcile any errors, noting what was wrong, generating a report for media review.
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Optionally provide a reconciliation report to the client, demonstrating how they are receiving full value for their investment.
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If electronic invoicing isn't available, COMPASS lets you manually create one in just a few minutes from the media's printed invoice.
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Context-sensitive help is available by placing the mouse pointer over the item in question and pressing the F1 function key.
Development

Development

COMPASS has been in active development since 2012.
COMPASS has been built during day-by-day use in a real ad agency.
For over 12 years, we've put this media buying software through every test in real time.
Schedules for radio, television, cable, satellite, streaming. COMPASS does it all.
Using real life experience, we've added literally hundreds of features, too many to cover here.
COMPASS was created by broadcast and ad agency professionals with multi-decades of experience.
We've put all that experience into COMPASS to make your life easier.
Download and try COMPASS in your shop for 60 days on us.
This is the full version of the media buying software — nothing held back.
Determine if COMPASS is the answer for your agency. There's no obligation.

COMPASS media planning and buying tool

COMPASS Media Buying Software
Full version, nothing held back. No obligation.